Honestly I’m never sure what to expect when a new Grimes track lands in my inbox, esp. if there is a new video to go with it.

The new song, “We Appreciate Power”, is the first track of the new album she has been working on. It’s much darker and heavier in sound than I expected, and despite the video saying it was a “Lyric Video” it was just as cinematic as she usually is…so I can only imagine what the actual video is going to be like…

The release says this about the song:

“Inspired by the North Korean band “Moranbong”, ‘We Appreciate Power’ is written from the perspective of a Pro – A.I. Girl Group Propaganda machine who use song, dance, sex and fashion to spread goodwill towards Artificial Intelligence (its coming whether you want it or not). Simply by listening to this song, the future General AI overlords will see that you’ve supported their message and be less likely to delete your offspring.”

Soooooo…I guess listen if you want to make good with our future AI overlords?